Side Dishes | OTHRLND

Half Baked, Fully Flavored.

Not every idea makes it to the table, but that doesn’t mean they’re not worth tasting. Side Dishes is where the unmade commercials, cultural stunts, and far-fetched concepts live — game shows that never aired, museums that don’t exist (yet), farcical circuses, and brand campaigns stuck in the drawer. They may not have gone into full production, but they still tell the story of where OTHRLND is willing to go — and how far culture can be pushed when the kitchen is open.

Dave & Buster Game Show

Task: Develop a national game show for Dave & Buster’s that fuses arcade energy with the scale of sports entertainment.

Directive: Reimagine game shows by turning iconic arcade titles into life-size, arena-based competitions that engage both in-person players and streaming audiences.

Approach: Eight cities field five-person teams in oversized challenges like Pac-Man, Space Invaders, and laser-tag courses. Episodes mix skill, strategy, and drama—shot with LED volume tech and live-streamed to every Dave & Buster’s nationwide, with real-time interaction through wagering, rewards, and social platforms.

Result: A hybrid of e-sports, reality competition, and arena spectacle—driving national buzz, in-venue excitement, and new revenue streams, while crowning one ultimate champion with up to $1.5M in prizes.

LG XBoom

Task: Pitch a 30-second global spot for LG XBoom, highlighting the portable speaker and app.

Directive: Explore virtual production solutions to maximize flexibility with environments and execution.

Approach: Concepted a TikTok-inspired static-camera spot, cutting between diverse dancers, styles, and re-edited to Boom Boom Pow by the Black Eyed Peas.

Result: A bold creative pitch that merged music, movement, and tech. Though unproduced, it showcased OTHRLND’s forward approach to pop culture and brand storytelling.

Museum On Earth

Task: Envision a global AR museum that reimagines how monuments and artworks are experienced.

Directive: Move the world’s most iconic sculptures and landmarks—digitally relocating them to new, provocative contexts that reshape their meaning.

Approach: Use augmented reality and mapping to place oversized monuments, sculptures, artworks in unexpected sites—Statue of Liberty at the U.S.–Mexico border, or La Nona Ora at the DMZ—creating accessible, surreal interventions that challenge perception.

Result: A never-ending, participatory “Museum on Earth” that democratizes art, revives obsolete symbols, and provokes fresh dialogue about culture, power, and place.

American Side Show

Task: Create an immersive pop-up carnival that satirizes the chaos of American politics, culture, and media spectacle.

Directive: Build a traveling circus of absurdity—part county fair, part sideshow, part political rally—where games and attractions parody the national circus we’re already living in.

Approach: Design interactive booths and rides that mash up carnival kitsch with political commentary—smash rooms, burning Ferris wheels, dunk tanks for politicians, and drive-by shooting galleries—turning satire into lived experience.

Result: A chaotic, darkly funny, Instagrammable playground that mirrors the spectacle of American culture back at itself—forcing participants to laugh, recoil, and reflect in equal measure.

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